Lexie Limitless World Record Finale — Ford Explorer

Experiential

Ford Explorer: Lexie Limitless World Record Finale

Client
Ford
Role
Producer
Location
French Riviera

In March 2024, adventurer Lexie Alford became the first person to circumnavigate the globe in an electric vehicle. The finale on the French Riviera — a rolling closure of twenty miles of the Côte d'Azur.

Route sealed ahead, released behind as the convoy moved through. Helicopters, drones, motorcycle cameramen from the Tour de France, relay aircraft at 3,000 feet for the live broadcast. Ford CEO Jim Farley joined for the final mile into Nice.

Greg is available for new projects — documentary, automotive, experiential.

Get in touch →