Ford Ranger Raptor
The global launch film for the new Ford Ranger Raptor. Directed by Nick Piper. The brief was simple: show what it can do. The solution was to chain it inside an Antonov AN-12 Soviet cargo plane and let it break free.
→Theatrical documentary, high‑end automotive, live experiential.
I grew up in the Middle East and the Sussex countryside. I knew nobody in the film business. I knew nobody in London. I had no plan.
At nineteen I moved to the city anyway. One evening I went to a party and got talking to a French cameraman. He told me to go to Soho and find a job as a tea boy. Make tea. Carry things. That was the advice.
The following week I wrote a CV, got on the Northern line and spent the afternoon pushing it through every door that looked remotely promising. One of those doors was 25 Noel Street. I walked up to the reception desk and before I could say a word, the girl behind the desk said my name. I'd gone to school with her brother. In a city of eight million people, where I knew practically nobody.
I got the job at The Moving Picture Company. I handed in my temping job at Barclays and started the following Monday.
A different door. A different day. I go back to Barclays. Thirty-five years of film. Gone, just like that.
That was 1990. I'm still here.
Three theatrical feature documentaries for Universal Pictures. A decade of automotive work for Rolls-Royce, Jaguar Land Rover, Ford and McLaren. Nearly a decade producing all film and media for the UAE pavilions across three World Expos — Shanghai, Yeosu and Milan. Twelve weeks at 5,600 metres on Everest, managing camera teams embedded with the British Army's attempt on the West Ridge. More people have died on that route than have reached the summit.
Some of that work put the audience inside the story rather than in front of it. Film built around a product, not about one.
Tea boy. Runner. 2nd AD. First AD. Production Manager. Producer.
In that order. That's the career path, not the services I offer now. Although I'm always happy to make the tea.
The Iron Maiden film is in cinemas in May. I'm keen to talk about new projects — whatever the brief, whatever the budget. Big-scale productions or lean, focused work where every pound counts.
The work is here. Have a look around. If you need a producer or production advice, please do get in touch.
Everything's here. Use the filters to browse.
The global launch film for the new Ford Ranger Raptor. Directed by Nick Piper. The brief was simple: show what it can do. The solution was to chain it inside an Antonov AN-12 Soviet cargo plane and let it break free.
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Ford's first European-designed, European-manufactured all-electric car. This wasn't a straightforward automotive reveal. It couldn't be.
No location shoot was possible — the car was still a prototype. So we used an LED volume with Unreal Engine real-time content for the driving sequences, and green screen with CGI compositing for the product features. Multiple production methods, one seamless film.
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The global launch film for the new Land Rover Defender, shot on location in Kazakhstan. The film starred Kenton Cool — the most prolific Everest summiteer in the world outside of the Sherpa community, with 19 ascents to his name. The Defender was the perfect vehicle for the world's most demanding mountaineer.
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Some cars make the job easy. The McLaren Spider is one of them.
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At the Jaguar Land Rover test circuit, Jessica Hawkins — W Series racing driver and official James Bond stunt driver — puts Anthony Joshua through his paces in the new Range Rover Sport.
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World reveal film for the Range Rover Sport.
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A Carpool Karaoke spoof with James Corden. Shot behind closed gates — the car was still under pre-launch embargo.
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A promotional film for the Land Rover Discovery Sport, showcasing the full range of Land Rover accessories. Rubber matting to roof racks. Everything you need — including, as it turns out, a dog wash.
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Three commercials in India. India's biggest brand, in its home market, for its home audience. I love making films in India — wonderful people, amazing food, and you always come back with stories you couldn't have made up. One thing you learn quickly: there is no such thing as a small crew. We had 130 people on set. I'm not entirely sure all of them were necessary. But nobody was going home early.
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Three world titles. Three decades at the top. The authorised story of Muhammad Ali — fighter, activist, and one of the most recognised figures of the 20th century. Told through personal audio diaries and interviews with those closest to him.
Theatrical release worldwide via Universal Pictures.
"The best film about my father ever made." — Maryam Ali
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Five decades. Seventeen studio albums. Over 100 million records sold. Almost 2,500 live shows across 64 countries. Documenting one of the most iconic journeys in music history.
Featuring Javier Bardem, Lars Ulrich and Chuck D. Theatrical release worldwide via Universal Pictures. In cinemas May 7, 2026.
"A brilliant film" — Kerrang! · "Electrifying" — Rolling Stone UK · "Must see" — Metal Hammer
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A trailer for a fake heist movie, commissioned by Ford and shot with the Mustang. At a separate event, Ford enthusiasts could test drive the new car — we filmed inserts of them behind the wheel and cut them into the trailer on the spot. They left with their own personalised version as a souvenir, placing them in a Hollywood movie. Each one also took away a poster of themselves starring in the film. The punters loved it.
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In March 2024, adventurer Lexie Alford became the first person to circumnavigate the globe in an electric vehicle. The finale on the French Riviera — a rolling closure of twenty miles of the Côte d'Azur. Route sealed ahead, released behind as the convoy moved through. Helicopters, drones, motorcycle cameramen from the Tour de France, relay aircraft at 3,000 feet for the live broadcast. Ford CEO Jim Farley joined for the final mile into Nice.
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A commercial for Vashi, a film about love in all its forms.
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For nearly a decade I worked in a sustained relationship with the Abu Dhabi National Media Council, producing all film and media content for the UAE's pavilions at three World Expos. The theme of the Milan Expo was Feeding the Planet, Energy for Life. The UAE's answer was Food for Thought — how a nation in the middle of a desert had solved the problem of feeding its people. Family Tree told that story through the eyes of a young girl who travelled from the future to save a date tree.
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Having produced all media for the UAE's pavilions at three World Expos outside their borders, the Dubai government asked us to help them win the right to bring the world's fair home. With our help, Dubai was awarded the hosting rights for Expo 2020 — the first World Expo ever held in the Middle East. The event eventually took place in 2021, delayed by a year due to COVID.

The theme of the Yeosu Expo was The Living Ocean and Coast. A young Emirati boy. A turtle that had swallowed a plastic bag. A film about what one person can do. The Turtle went on to win a gold at Cannes.
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One of my favourite shoot days ever. An incredibly simple idea, unbelievably powerful. I have to confess, I shed a tear when she jumped. Directed by Paul Gowers.
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IVCA Grand Prix winner. Directed by Paul Gowers.
→Enrique is a talented young golfer. He is also sixteen years old and can't afford to compete. Golfing 4 Life exists for kids like him. The charity covers the costs that stand between ability and opportunity. This film is his story. Directed by Paul Gowers.
→A 48 hour film challenge. Subject given Friday night. Film delivered
Sunday. The genre was comedy. The character was Alice or Alastair. The prop was a
toothbrush. It was a competitive field.
We won.
Directed by the lovely and very
talented Paul Gowers.

A short film for a design agency. Comedy as a communication tool. Simple idea, beautifully executed. Directed by Paul Gowers.
→The British Army mounted a 2006 attempt on the West Ridge of Everest —
a route no British team had ever climbed. What that understates is just how rarely
anyone has climbed it. Only a handful of climbers have ever summited via the West Ridge
and Hornbein Couloir. More people have died attempting it than have reached the
top.
Twenty-two soldiers. Years of preparation. They turned back 800 metres short
of the summit. In that context, how far they got matters.
The expedition was
filmed for television and served as a national Army recruitment campaign. I was the
on-mountain producer at 5,600 metres for twelve weeks, responsible for all filming and
live satellite broadcasts from the mountain.
It was a pivotal project. Twelve
weeks at altitude, cut off from the world, working with people who had committed
everything to a single goal. The friendships it forged have lasted twenty years.
Directed by Rupert Day.
Before the features and the car launches and the Expo pavilions, there were music videos. A lot of them. The nineties. The early noughties. Boy bands, girl bands, and some of the biggest songs of the decade.
Drop me a line.
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This is the nineties and the early noughties. This is where it started. First Assistant Director on music videos, commercials, children's drama, boy bands, girl bands, the full glorious nonsense of the pop era. Rover Cars before they went bust. More videos than I care to remember — and some of the biggest songs of the decade came with the cheesiest videos.
I know, because I made a lot of them.

At the time, Amy was completely unknown. I had no idea I was working with one of the all-time greats. She was absolutely lovely. And one of music's greatest losses.
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Shot in the Tate & Lyle building in East London. We wrapped around midnight. Less than seven hours later, Diana Ross was arrested at Heathrow Airport for allegedly assaulting a female security officer during a search. She was released without charge. The centrepiece of the video was a huge American convertible, sourced from a scrapyard. When we were setting up, I ejected the eight-track cassette from the original in-car system — and found it was Diana Ross and the Supremes. Unbelievable.
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Directed by Dougal Wilson. Dougal is a lovely man and one of my favourite directors — sooo talented, and always destined for bigger things. He went on to direct the John Lewis Christmas ads, the Channel 4 Paralympics film, and most recently Paddington in Peru.
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Directed by Dougal Wilson. A really fun shoot. Dougal always made it fun — and I really liked the boys.
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Some songs don't age. Twenty-seven years on, this one is still as catchy as the day it was recorded. Directed by Cameron Casey. 1999.
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A paper animation video, spun off from a series of commercials we made for Orange. An unbelievably laborious process but with a great end result. I remember being blown away by the talent in the art department.
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Directed by Tim Qualtrough. Tim asked me to make sure Liam stood still for the next take. I did as I was told and walked up to him. Liam looked at me… and in front of 300 people said "Stand still? Have you ever seen me f***ing perform?"
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Directed by Steve Hanft. Kate Moss, Bobby Gillespie, Irvine Welsh, a Dodge Challenger, and one of the more memorable shoots of my career. All I'll say is that someone projectile vomited in shot.
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Directed by Phil Griffin. Phil had boy bands and girl bands sewn up at that point — for a while he was doing everyone. Ring light bonanza. A fun period.
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At the time, Mike Skinner was pretty unknown. It was a catchy tune and I knew it was going to be a hit.
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A method shoot. The cast took their roles very seriously — perhaps too seriously. Let's just say keeping the set under control that day was an interesting challenge for a First AD.
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A massive job for a First AD. Hundreds of people floating around the studio — I had no idea why. There was clearly a big buzz around this new band. They must have known something, because I still hear this song on the radio all the time, and it takes me back every time.
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Shot at night on location. Flares, motorcycles, a field. Nobody knew who Snow Patrol were. Run changed that. Three years later, Chasing Cars became the most played song on UK radio of the 21st century. Directed by Paul Gore. 2003.
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Shot on Brick Lane in 2004. Nobody knew it then, but this was the beginning of one of the biggest rock bands in the world.
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Cheese factor eleven. It's a great tune, and I still love it.
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Top 10 UK. Red leather, a warehouse, dancers, laser beams. Directing Louise Redknapp was, by all accounts, not the hardest day's work Cameron Casey ever had. Directed by Cameron Casey. 1997.
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Cheese factor nineteen. Actually a really fun shoot. I think I did four or five Steps videos in the end.
→Number one in the UK. Shot at Three Mills Studios, East London. Directed by Cameron Casey. 1998.
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A night bus through Morocco. A corner of the Sahara. The song wasn't going to win any awards. The trip more than made up for it. Directed by Phil Griffin. 1999.
→Number two in the UK. One of those songs you hear once and it stays with you. Directed by Christian Bevilacqua. 2006.
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The Anchor Butter commercial. Two weeks in Somerset, three cows, and a bucket and shovel. You can imagine.
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The Ariston commercial, 1990. My first job. Edited using a then-unknown piece of technology called Harry — the direct ancestor of Flame, which went on to become the industry standard for visual effects post-production. It was the moment I knew I wanted to make a career in film.
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