Film Producer & Production Consultant

Greg
Hobden

Theatrical documentary, high‑end automotive, live experiential.

Iron Maiden: Burning Ambition
Iron Maiden: Burning Ambition In cinemas 7 May 2026 Watch the trailer →
About

I grew up in the Middle East and the Sussex countryside. I knew nobody in the film business. I knew nobody in London. I had no plan.

At nineteen I moved to the city anyway. One evening I went to a party and got talking to a French cameraman. He told me to go to Soho and find a job as a tea boy. Make tea. Carry things. That was the advice.

The following week I wrote a CV, got on the Northern line and spent the afternoon pushing it through every door that looked remotely promising. One of those doors was 25 Noel Street. I walked up to the reception desk and before I could say a word, the girl behind the desk said my name. I'd gone to school with her brother. In a city of eight million people, where I knew practically nobody.

I got the job at The Moving Picture Company. I handed in my temping job at Barclays and started the following Monday.

A different door. A different day. I go back to Barclays. Thirty-five years of film. Gone, just like that.

That was 1990. I'm still here.

Greg Hobden

Three theatrical feature documentaries for Universal Pictures. A decade of automotive work for Rolls-Royce, Jaguar Land Rover, Ford and McLaren. Nearly a decade producing all film and media for the UAE pavilions across three World Expos — Shanghai, Yeosu and Milan. Twelve weeks at 5,600 metres on Everest, managing camera teams embedded with the British Army's attempt on the West Ridge. More people have died on that route than have reached the summit.

Some of that work put the audience inside the story rather than in front of it. Film built around a product, not about one.

Tea boy. Runner. 2nd AD. First AD. Production Manager. Producer.

In that order. That's the career path, not the services I offer now. Although I'm always happy to make the tea.

The Iron Maiden film is in cinemas in May. I'm keen to talk about new projects — whatever the brief, whatever the budget. Big-scale productions or lean, focused work where every pound counts.

The work is here. Have a look around. If you need a producer or production advice, please do get in touch.

Everything's here. Use the filters to browse.

Automotive
Ford Raptor

Ford Ranger Raptor

Producer — Ford

The global launch film for the new Ford Ranger Raptor. Directed by Nick Piper. The brief was simple: show what it can do. The solution was to chain it inside an Antonov AN-12 Soviet cargo plane and let it break free.

Ford Explorer

Ford Explorer

Producer — Ford

Ford's first European-designed, European-manufactured all-electric car. This wasn't a straightforward automotive reveal. It couldn't be.

No location shoot was possible — the car was still a prototype. So we used an LED volume with Unreal Engine real-time content for the driving sequences, and green screen with CGI compositing for the product features. Multiple production methods, one seamless film.

Land Rover Defender

Land Rover Defender

Agency Producer — Kazakhstan

The global launch film for the new Land Rover Defender, shot on location in Kazakhstan. The film starred Kenton Cool — the most prolific Everest summiteer in the world outside of the Sherpa community, with 19 ascents to his name. The Defender was the perfect vehicle for the world's most demanding mountaineer.

McLaren Spider

McLaren Spider

McLaren — Spain

Some cars make the job easy. The McLaren Spider is one of them.

Range Rover Sport Test Track

Range Rover Sport Test Track

Producer — Range Rover

At the Jaguar Land Rover test circuit, Jessica Hawkins — W Series racing driver and official James Bond stunt driver — puts Anthony Joshua through his paces in the new Range Rover Sport.

Range Rover Sport Reveal

Range Rover Sport Reveal

Producer — Range Rover

World reveal film for the Range Rover Sport.

Range Rover Sport — James Corden

Range Rover Sport — James Corden

Producer — Range Rover — Los Angeles

A Carpool Karaoke spoof with James Corden. Shot behind closed gates — the car was still under pre-launch embargo.

Land Rover Discovery Sport

Land Rover Discovery Sport

Producer — Land Rover

A promotional film for the Land Rover Discovery Sport, showcasing the full range of Land Rover accessories. Rubber matting to roof racks. Everything you need — including, as it turns out, a dog wash.

Tata

Tata Nexon

Producer — Tata — India

Three commercials in India. India's biggest brand, in its home market, for its home audience. I love making films in India — wonderful people, amazing food, and you always come back with stories you couldn't have made up. One thing you learn quickly: there is no such thing as a small crew. We had 130 people on set. I'm not entirely sure all of them were necessary. But nobody was going home early.

Documentary
I Am Ali

I Am Ali

Producer — Feature Documentary — Universal Pictures

Three world titles. Three decades at the top. The authorised story of Muhammad Ali — fighter, activist, and one of the most recognised figures of the 20th century. Told through personal audio diaries and interviews with those closest to him.

Theatrical release worldwide via Universal Pictures.

"The best film about my father ever made." — Maryam Ali
Iron Maiden: Burning Ambition

Iron Maiden: Burning Ambition

Co-Producer — Feature Documentary — Universal Pictures

Five decades. Seventeen studio albums. Over 100 million records sold. Almost 2,500 live shows across 64 countries. Documenting one of the most iconic journeys in music history.

Featuring Javier Bardem, Lars Ulrich and Chuck D. Theatrical release worldwide via Universal Pictures. In cinemas May 7, 2026.

"A brilliant film" — Kerrang!  ·  "Electrifying" — Rolling Stone UK  ·  "Must see" — Metal Hammer
Experiential
Ford Wheels

Ford Wheels

Agency Producer — Ford

A trailer for a fake heist movie, commissioned by Ford and shot with the Mustang. At a separate event, Ford enthusiasts could test drive the new car — we filmed inserts of them behind the wheel and cut them into the trailer on the spot. They left with their own personalised version as a souvenir, placing them in a Hollywood movie. Each one also took away a poster of themselves starring in the film. The punters loved it.

Ford Explorer World Record

Ford Explorer: Lexie Limitless World Record Finale

Producer — Ford — French Riviera

In March 2024, adventurer Lexie Alford became the first person to circumnavigate the globe in an electric vehicle. The finale on the French Riviera — a rolling closure of twenty miles of the Côte d'Azur. Route sealed ahead, released behind as the convoy moved through. Helicopters, drones, motorcycle cameramen from the Tour de France, relay aircraft at 3,000 feet for the live broadcast. Ford CEO Jim Farley joined for the final mile into Nice.

Luxury
Vashi

Vashi

Producer — Vashi

A commercial for Vashi, a film about love in all its forms.

Expo
Family Tree — Milan World Expo

Family Tree — Milan World Expo

Senior Producer — UAE

For nearly a decade I worked in a sustained relationship with the Abu Dhabi National Media Council, producing all film and media content for the UAE's pavilions at three World Expos. The theme of the Milan Expo was Feeding the Planet, Energy for Life. The UAE's answer was Food for Thought — how a nation in the middle of a desert had solved the problem of feeding its people. Family Tree told that story through the eyes of a young girl who travelled from the future to save a date tree.

Expo 2020 — Dubai

Expo 2020 — Dubai

Having produced all media for the UAE's pavilions at three World Expos outside their borders, the Dubai government asked us to help them win the right to bring the world's fair home. With our help, Dubai was awarded the hosting rights for Expo 2020 — the first World Expo ever held in the Middle East. The event eventually took place in 2021, delayed by a year due to COVID.

The Turtle — Yeosu Expo

The Turtle — Yeosu Expo

Senior Producer — UAE

The theme of the Yeosu Expo was The Living Ocean and Coast. A young Emirati boy. A turtle that had swallowed a plastic bag. A film about what one person can do. The Turtle went on to win a gold at Cannes.

Sport
Bridgestone

Bridgestone

Producer — Bridgestone

One of my favourite shoot days ever. An incredibly simple idea, unbelievably powerful. I have to confess, I shed a tear when she jumped. Directed by Paul Gowers.

Football League

Football League

Producer — Football League

IVCA Grand Prix winner. Directed by Paul Gowers.

Golfing 4 Life

Golfing 4 Life

Producer — Golfing 4 Life

Enrique is a talented young golfer. He is also sixteen years old and can't afford to compete. Golfing 4 Life exists for kids like him. The charity covers the costs that stand between ability and opportunity. This film is his story. Directed by Paul Gowers.

Comedy
Sexy Tuesdays

Sexy Tuesdays

First Assistant Director

A 48 hour film challenge. Subject given Friday night. Film delivered Sunday. The genre was comedy. The character was Alice or Alastair. The prop was a toothbrush. It was a competitive field.
We won.
Directed by the lovely and very talented Paul Gowers.

Waiting for Conkers

Waiting for Conkers

First Assistant Director

A short film for a design agency. Comedy as a communication tool. Simple idea, beautifully executed. Directed by Paul Gowers.

Everest
Everest

Everest

On-Mountain Producer — Nepal / China

The British Army mounted a 2006 attempt on the West Ridge of Everest — a route no British team had ever climbed. What that understates is just how rarely anyone has climbed it. Only a handful of climbers have ever summited via the West Ridge and Hornbein Couloir. More people have died attempting it than have reached the top.

Twenty-two soldiers. Years of preparation. They turned back 800 metres short of the summit. In that context, how far they got matters.

The expedition was filmed for television and served as a national Army recruitment campaign. I was the on-mountain producer at 5,600 metres for twelve weeks, responsible for all filming and live satellite broadcasts from the mountain.

It was a pivotal project. Twelve weeks at altitude, cut off from the world, working with people who had committed everything to a single goal. The friendships it forged have lasted twenty years. Directed by Rupert Day.

The Early Years
Music Videos
Get in Touch

Drop me a line.

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This is the nineties and the early noughties. This is where it started. First Assistant Director on music videos, commercials, children's drama, boy bands, girl bands, the full glorious nonsense of the pop era. Rover Cars before they went bust. More videos than I care to remember — and some of the biggest songs of the decade came with the cheesiest videos.

I know, because I made a lot of them.

Music Videos
Amy Winehouse — In My Bed

Amy Winehouse — In My Bed

First Assistant Director

At the time, Amy was completely unknown. I had no idea I was working with one of the all-time greats. She was absolutely lovely. And one of music's greatest losses.

Diana Ross — Not Over You Yet

Diana Ross — Not Over You Yet

First Assistant Director

Shot in the Tate & Lyle building in East London. We wrapped around midnight. Less than seven hours later, Diana Ross was arrested at Heathrow Airport for allegedly assaulting a female security officer during a search. She was released without charge. The centrepiece of the video was a huge American convertible, sourced from a scrapyard. When we were setting up, I ejected the eight-track cassette from the original in-car system — and found it was Diana Ross and the Supremes. Unbelievable.

Will Young — Friday's Child

Will Young — Friday's Child

First Assistant Director

Directed by Dougal Wilson. Dougal is a lovely man and one of my favourite directors — sooo talented, and always destined for bigger things. He went on to direct the John Lewis Christmas ads, the Channel 4 Paralympics film, and most recently Paddington in Peru.

Busted — Year 3000

Busted — Year 3000

First Assistant Director

Directed by Dougal Wilson. A really fun shoot. Dougal always made it fun — and I really liked the boys.

Five — Keep On Movin'

Five — Keep On Movin'

First Assistant Director

Some songs don't age. Twenty-seven years on, this one is still as catchy as the day it was recorded. Directed by Cameron Casey. 1999.

Girls Aloud — Sound of the Underground

Girls Aloud — Sound of the Underground

First Assistant Director

Klonhertz — Three Girl Rhumba

Klonhertz — Three Girl Rhumba

First Assistant Director

A paper animation video, spun off from a series of commercials we made for Orange. An unbelievably laborious process but with a great end result. I remember being blown away by the talent in the art department.

Oasis — Lyla

Oasis — Lyla

First Assistant Director

Directed by Tim Qualtrough. Tim asked me to make sure Liam stood still for the next take. I did as I was told and walked up to him. Liam looked at me… and in front of 300 people said "Stand still? Have you ever seen me f***ing perform?"

Primal Scream — Kowalski

Primal Scream — Kowalski

First Assistant Director

Directed by Steve Hanft. Kate Moss, Bobby Gillespie, Irvine Welsh, a Dodge Challenger, and one of the more memorable shoots of my career. All I'll say is that someone projectile vomited in shot.

Sugababes

Sugababes — Round Round

First Assistant Director

Directed by Phil Griffin. Phil had boy bands and girl bands sewn up at that point — for a while he was doing everyone. Ring light bonanza. A fun period.

The Streets — Fit But You Know It

The Streets — Fit But You Know It

First Assistant Director

At the time, Mike Skinner was pretty unknown. It was a catchy tune and I knew it was going to be a hit.

The Streets — Blinded by the Lights

The Streets — Blinded by the Lights

First Assistant Director

A method shoot. The cast took their roles very seriously — perhaps too seriously. Let's just say keeping the set under control that day was an interesting challenge for a First AD.

Westlife — Flying Without Wings

Westlife — Flying Without Wings

First Assistant Director

A massive job for a First AD. Hundreds of people floating around the studio — I had no idea why. There was clearly a big buzz around this new band. They must have known something, because I still hear this song on the radio all the time, and it takes me back every time.

Snow Patrol — Chasing Cars

Snow Patrol — Run

First Assistant Director

Shot at night on location. Flares, motorcycles, a field. Nobody knew who Snow Patrol were. Run changed that. Three years later, Chasing Cars became the most played song on UK radio of the 21st century. Directed by Paul Gore. 2003.

The Killers — All These Things That I've Done

The Killers — All These Things That I've Done

First Assistant Director

Shot on Brick Lane in 2004. Nobody knew it then, but this was the beginning of one of the biggest rock bands in the world.

Atomic Kitten — Whole Again

Atomic Kitten — Whole Again

First Assistant Director

Cheese factor eleven. It's a great tune, and I still love it.

Louise — Let's Go Round Again

Louise — Let's Go Round Again

First Assistant Director

Top 10 UK. Red leather, a warehouse, dancers, laser beams. Directing Louise Redknapp was, by all accounts, not the hardest day's work Cameron Casey ever had. Directed by Cameron Casey. 1997.

Steps — Say You'll Be Mine

Steps — Say You'll Be Mine

First Assistant Director

Cheese factor nineteen. Actually a really fun shoot. I think I did four or five Steps videos in the end.

Boyzone — All That I Need

Boyzone — All That I Need

First Assistant Director

Number one in the UK. Shot at Three Mills Studios, East London. Directed by Cameron Casey. 1998.

A1 — Every Time

A1 — Every Time

First Assistant Director

A night bus through Morocco. A corner of the Sahara. The song wasn't going to win any awards. The trip more than made up for it. Directed by Phil Griffin. 1999.

Just Jack — Starz In Their Eyes

Just Jack — Starz In Their Eyes

First Assistant Director

Number two in the UK. One of those songs you hear once and it stays with you. Directed by Christian Bevilacqua. 2006.

Commercials — my first couple of jobs
Anchor Butter — Cow Soccer

Anchor Butter — Cow Soccer

Second Assistant Director

The Anchor Butter commercial. Two weeks in Somerset, three cows, and a bucket and shovel. You can imagine.

Ariston — And On and On

Ariston — And On and On

Runner

The Ariston commercial, 1990. My first job. Edited using a then-unknown piece of technology called Harry — the direct ancestor of Flame, which went on to become the industry standard for visual effects post-production. It was the moment I knew I wanted to make a career in film.