Greg
Hobden

I Am Ali

Feature Documentary — Universal Pictures

Feature documentary on Muhammad Ali, one of the most iconic figures of the 20th century. Theatrical release via Universal Pictures.

Iron Maiden: Burning Ambition

Feature Documentary — Universal Pictures

Feature documentary on Iron Maiden. Theatrical release via Universal Pictures.

Everest

Live Broadcast / Documentary — On-Mountain Producer

A feature documentary following the British Army's 2006 attempt on the West Ridge of Everest — a route no British team had ever climbed. Twenty-two soldiers. Three years of preparation. They turned back 800 metres short of the summit. I was the on-mountain producer at 6,000 metres for twelve weeks, responsible among other things for coordinating live satellite broadcasts from the mountain.

Ford Ranger Raptor

Producer — Ford

The global launch film for the new Ford Ranger Raptor. Directed by Nick Piper. The brief was simple: show what it can do. The solution was to chain it inside an Antonov AN-12 Soviet cargo plane and let it break free.

Ford Explorer

Producer — Ford

Brand film for the Ford Explorer launch.

Land Rover Defender

Agency Producer — Imagination / JLR, Kazakhstan

The global launch film for the new Land Rover Defender, shot on location in Kazakhstan. The film starred Kenton Cool — the most prolific Everest summiteer in the world outside of the Sherpa community, with 19 ascents to his name. The Defender was the perfect vehicle for the world's most demanding mountaineer.

McLaren Spider

Agency Producer — McLaren

Prestige brand film for the McLaren Spider, combining technical precision with cinematic storytelling.

Range Rover Sport Test Track

Producer — Jaguar Land Rover

At the Jaguar Land Rover test circuit, Jessica Hawkins — W Series racing driver and official James Bond stunt driver — puts Anthony Joshua through his paces in the new Range Rover Sport.

Range Rover Sport Reveal

Producer — Jaguar Land Rover

World reveal film for the Range Rover Sport.

Range Rover Sport — James Corden

Producer — Imagination / JLR, Los Angeles

A Carpool Karaoke spoof with James Corden and Lennard Hoornik, Chief Commercial Officer of Jaguar Land Rover. Shot behind closed gates — the car was still under pre-launch embargo.

Land Rover Discovery Sport

Producer — Jaguar Land Rover

A promotional film for the Land Rover Discovery Sport, showcasing the full range of Land Rover accessories. Rubber matting to roof racks. Everything you need — including, as it turns out, a dog wash.

Tata Nexon

Producer — Tata

A commercial for the Tata Nexon, shot on location in Hyderabad.

UAE Expo: Family Tree

Executive Producer — Abu Dhabi National Media Council

Film content produced for the UAE's World Expo pavilion, delivering cultural storytelling at the highest level of government commission.

UAE Expo: The Turtle

Executive Producer — Abu Dhabi National Media Council

Film content produced for the UAE's World Expo pavilion at the Yeosu Expo.

Vashi

Jewellery Commercial — Vashi

Luxury jewellery commercial for Vashi.

Ford Wheels

Producer — Ford

A trailer for a fake heist movie, commissioned by Ford and shot with the Mustang. At a separate event, Ford enthusiasts could test drive the new car — we filmed inserts of them behind the wheel and cut them into the trailer on the spot. They left with their own personalised version as a souvenir, placing them in a Hollywood movie. Each one also took away a poster of themselves starring in the film. The punters loved it.

Ford Explorer: Lexie Limitless World Record Finale

Live Experiential — Ford

We managed a rolling closure of twenty miles of the South of France coast road into Nice. As the convoy moved through each section, the route was sealed ahead and released behind — keeping the road clear without shutting it down entirely. A convoy of twenty historic Ford vehicles. Motorcycle cameramen whose day job is filming the Tour de France. Helicopters, drones, and multiple fixed cameras the length of the route.

The entire event was broadcast live online. To maintain a continuous live feed across twenty miles, we put a relay aircraft at 3,000 feet — signal up from the helicopter, across to the plane, down to the OB truck.

Lexie arrived into Nice where Ford CEO Jim Farley joined her for the final mile to the finish line.

Bridgestone

Producer — Bridgestone

One of my favourite shoot days ever. An incredibly simple idea, unbelievably powerful. I have to confess, I shed a tear when she jumped.

Football League

Producer — Football League

IVCA Grand Prix winner.

Amy Winehouse — In My Bed

First Assistant Director

At the time, Amy was completely unknown. I had no idea I was working with one of the all-time greats. She was absolutely lovely. And one of music's greatest losses.

Diana Ross — Not Over You Yet

First Assistant Director

Shot in the Tate & Lyle building in East London. We wrapped around midnight. Less than seven hours later, Diana Ross was arrested at Heathrow Airport for allegedly assaulting a female security officer during a search. She was released without charge. The centrepiece of the video was a huge American convertible, sourced from a scrapyard. When we were setting up, I ejected the eight-track cassette from the original in-car system — and found it was Diana Ross and the Supremes. Unbelievable.

Will Young — Friday's Child

First Assistant Director

Directed by Dougal Wilson. Dougal is a lovely man and one of my favourite directors — sooo talented, and always destined for bigger things. He went on to direct the John Lewis Christmas ads, the Channel 4 Paralympics film, and most recently Paddington in Peru.

Busted — Year 3000

First Assistant Director

Directed by Dougal Wilson. A really fun shoot. Dougal always made it fun — and I really liked the boys.

Girls Aloud — Sound of the Underground

First Assistant Director

Klonhertz — Three Girl Rhumba

First Assistant Director

A paper animation video, spun off from a series of commercials we made for Orange. An unbelievably laborious process but with a great end result. I remember being blown away by the talent in the art department.

Oasis — Lyla

First Assistant Director

Directed by Tim Qualtrough. Tim asked me to make sure Liam stood still for the next take. I did as I was told and walked up to him. Liam looked at me… and in front of 300 people said "Stand still? Have you ever seen me f***ing perform?"

Primal Scream — Kowalski

First Assistant Director

Directed by Steve Hanft. Kate Moss, Bobby Gillespie, Irvine Welsh, a Dodge Challenger, and one of the more memorable shoots of my career. All I'll say is that someone projectile vomited in shot.

Sugababes — Round Round

First Assistant Director

Directed by Phil Griffin. Phil had boy bands and girl bands sewn up at that point — for a while he was doing everyone. Ring light bonanza. A fun period.

The Streets — Fit But You Know It

First Assistant Director

At the time, Mike Skinner was pretty unknown. It was a catchy tune and I knew it was going to be a hit.

The Streets — Blinded by the Lights

First Assistant Director

A method shoot. The cast took their roles very seriously — perhaps too seriously. Let's just say keeping the set under control that day was an interesting challenge for a First AD.

Westlife — Flying Without Wings

First Assistant Director

A massive job for a First AD. Hundreds of people floating around the studio — I had no idea why. There was clearly a big buzz around this new band. They must have known something, because I still hear this song on the radio all the time, and it takes me back every time.

Snow Patrol — Chasing Cars

First Assistant Director

Shot at night on location in a field. They were going to go on to become one of the biggest bands in the world. Chasing Cars became the most played song on UK radio of the 21st century.

The Killers — All These Things That I've Done

First Assistant Director

Shot on Brick Lane in 2004. Nobody knew it then, but this was the beginning of one of the biggest rock bands in the world.

Atomic Kitten — Whole Again

First Assistant Director

Cheese factor eleven. It's a great tune, and I still love it.

Steps — Say You'll Be Mine

First Assistant Director

Cheese factor nineteen. Actually a really fun shoot. I think I did four or five Steps videos in the end.

Anchor Butter — Cow Soccer

Second Assistant Director

The Anchor Butter commercial. Two weeks in Somerset, three cows, and a bucket and shovel. You can imagine.

Ariston — And On and On

Runner

The Ariston commercial, 1990. My first job. Edited using a then-unknown piece of technology called Harry — the direct ancestor of Flame, which went on to become the industry standard for visual effects post-production. It was the moment I knew I wanted to make a career in film.