Ford Wheels

A trailer for a fake heist movie, commissioned by Ford and shot with the Mustang.

At a separate event, Ford enthusiasts could test drive the new car — we filmed inserts of them behind the wheel and cut them into the trailer on the spot. They left with their own personalised version as a souvenir, placing them in a Hollywood movie. Each one also took away a poster of themselves starring in the film. The punters loved it.